WHY SOME ENTERTAINMENT BRANDS FEEL BIGGER THAN THEIR CONTENT
Fifty one thousand people gathering to watch one film is already an extraordinary picture. But when those people become part of a Guinness World Records achievement, the story moves beyond the film playing on the screen. It becomes a conversation about audience, participation, scale and what can happen when entertainment
WHAT MAKES A LIVE ENTERTAINMENT EXPERIENCE DIFFERENT FROM WATCHING AT HOME?
A film can be watched almost anywhere now. A television in the living room can deliver a beautiful picture, headphones can create impressive sound, and streaming has made staying home one of the easiest ways to enjoy entertainment. Yet on Saturday night in Lagos, more than 51,000 people gathered at
