THE PROBLEM WITH HAVING A TOOL FOR EVERYTHING
There is a strange thing happening with technology. Almost every inconvenience now appears to have a tool waiting to solve it. There are tools for writing, scheduling, designing, researching, summarising meetings, answering customers, analysing documents and organising work. Artificial intelligence has accelerated this further because one tool can now perform
WHY SOME ENTERTAINMENT BRANDS FEEL BIGGER THAN THEIR CONTENT
Fifty one thousand people gathering to watch one film is already an extraordinary picture. But when those people become part of a Guinness World Records achievement, the story moves beyond the film playing on the screen. It becomes a conversation about audience, participation, scale and what can happen when entertainment
THE HUMAN WORK HIDDEN INSIDE AUTOMATION
A patient was lying on an operating table in Abuja while the surgeon guiding the operation was hundreds of kilometres away in Ogun State. That sounds like a scene written for a future that has not arrived yet. In Nigeria, however, it happened in September 2026. Professor Obi Ekwenna-Davis controlled
SOME BUSINESSES NEED BETTER QUESTIONS BEFORE THEY NEED BETTER STRATEGIES
A billion dollar announcement can sound like the end of a business conversation. The number is large enough to dominate a headline, suggest confidence, and make expansion feel almost inevitable. Yet a recent development in Nigeria offers a useful business lesson when attention moves from the proposed investment towards the
WHAT MAKES A LIVE ENTERTAINMENT EXPERIENCE DIFFERENT FROM WATCHING AT HOME?
A film can be watched almost anywhere now. A television in the living room can deliver a beautiful picture, headphones can create impressive sound, and streaming has made staying home one of the easiest ways to enjoy entertainment. Yet on Saturday night in Lagos, more than 51,000 people gathered at
WHEN A BUSINESS HAS CUSTOMERS BUT STILL DOESN’T HAVE TRUST
A busy business can look like a trusted business from the outside. Orders are coming in, customers are paying, messages are being answered, and new people continue finding their way through the door. Yet customers can keep buying from a business without ever becoming completely comfortable with it. They may
THE BUSINESS COST OF BEING EASY TO IGNORE
Imagine needing a service and immediately remembering three businesses that provide it. You have not compared their prices yet, visited their websites, or spoken to anyone from those companies, but three names have already entered your mind. Somewhere nearby, another business may provide the same service exceptionally well, perhaps even
WHEN TECHNOLOGY STARTS MAKING DECISIONS WE USED TO MAKE OURSELVES
Think about the last time you opened a streaming platform without knowing exactly what you wanted to watch. Before you had enough time to decide, several possibilities were already waiting for you. The platform had arranged what it believed you might enjoy, remembered what you had watched before, and placed
WHY WE REMEMBER HOW A MOVIE MADE US FEEL MORE THAN WHAT HAPPENED IN IT
Ask a group of people to talk about movies they watched many years ago, and the conversation will usually reveal something interesting about what actually stays with us after a film is over. Someone may remember the main character but struggle to remember the character’s name, while another person may
